Knowledge and resources

Blog

Imagine this: you have a brand-new website, with great branding, cutting-edge copy, and your product or service comes out great. Only the visitors - and thus the conversions - stay away. A shame! What exactly went wrong? Maybe you made some SEO mistakes, which significantly reduce your organic findability in Google. Below you can find the 7 most common SEO mistakes that you won't make again afterwards.

Blog

In addition to SEO-optimized content and domain authority, the technical state of your website is crucial to ranking in Google. This is because your website must be fast, secure and indexable. Besides, a good site requires a number of SEO tags. If you want to verify that everything is set up just right, you perform an SEO analysis or audit. During an audit, you take a close look at all the technical aspects of your site. The result is a list of errors, which you then fix. But how do you start such an analysis? In this guide you will learn step by step what to look for and discover a number of useful tools that will help you with the analysis.

Blog

Saying that the digital marketing landscape is changing rapidly, that's stating the obvious. But still. To remain recognisable with your brand despite all the changes, there is one thing that must not falter: your branding. All the ways in which your brand is expressed, with your own unique corporate identity at the centre of it. In this blog, you will learn more about the importance of that corporate identity and how it has an impact on the success of your brand. It doesn't stop at words by the way, as we pull in some concrete examples from our own clients. Because when you collaborate with Tailpage, the local landing pages are constructed with elements from your corporate identity. No one will notice the difference!

Blog

The crucial element in digital marketing? Efficiency. The marketing landscape is changing so fast that only efficient tools and streamlined workflows add value. Content automation plays a key role here. Especially in the case of local SEO. How does content automation save you time, ensure a better ROI and keep your content up-to-date? You will find out in this blog.

Blog

Website authority refers to the strength of a domain. That strength is important to your SEO strategy. The better your authority, the stronger you stand in terms of SEO. In this blog, we explain website authority and you'll discover tips for improving authority.

Blog

Google updates the algorithm continuously, but every now and then the Internet giant drops a core update. Those often have a bigger and more noticeable impact on your website's results. Here is an overview of the biggest core updates and what they focus on.

Blog

A report is crucial to follow up and adjust your online marketing strategy if necessary. But building such a report is not that simple. There are a lot of components involved. In this blog we highlight in detail how to build and interpret an SEO report.

News

Tailpage came in second place at the IAB Mixx Awards 2022 in the category "Best Belgian Marketing Tool". Each year, the competition gathers participants who have submitted innovative digital cases in different categories.

Whitepaper

Want to know more about the basics of local SEO? In this white paper, you can read all about local SEO strategies, with local listings and local pages. Download it here!

Year overview

We look back on a year full of SEO. How do generic and local SEO compare? Which local searches were popular in 2022? And what does the arrival of AI-generated content mean for SEO? Read about it in this year's review!