Download the 2022 SEO year overview

We look back on a year full of SEO. How do generic and local SEO compare? Which local searches were popular in 2022? And what does the arrival of AI-generated content mean for SEO? Read about it in this year's review!

2022 was the year of local SEO

 

2022 was an intense year. We may have largely overcome covid, but energy crises and wars came in its place. Societal conditions put pressure on businesses as they try to keep their heads above water. Online visibility is essential here, as being found in search results leads to website traffic, conversions and thus revenue.

 

But how do you get visibility? This can be done through advertising, but a more sustainable solution is SEO. When your website has a strong SEO-technical and content-wise positioning, you will continue to score in the SERPs, assuming you continue to keep it up to date. That sounds pretty dry, but fortunately SEO can also be pretty fun! You'll discover that in our yearly SEO overview of 2022:

 

  • Be surprised by the proportion of local search volumes versus generic search volumes.
  • Find out which local searches were trending in the past year.
  • Stay on top of Google's core updates on SEO and content.
  • Delve into the wonderful world of AI-generated content (read: the ChatGPT hype).

 

Download this year's review below now

Download our yearly overview

2022 was the year of local SEO

We look back on a productive marketing year. How well did (local) SEO score in 2022? What evolution do we spot in Google's algorithm? And above all: what should we think of AI-generated content? You'll find out in our SEO year overview!

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