Recruit with Tailpage as a lead generation tool

When we talk about inbound lead generation, we are referring to a tactic to attract potential customers who are already showing interest in your product or service - so you no longer have to actively push them yourself. In such cases, with online content and campaigns you create a catch-all, as it were, for your ideal customer(s). In other words, unlike outbound lead generation, with inbound generation the lead decides where (on which channel) and when to interact with your content. The objective? Generating leads that you can subsequently convert into prospects.

When we talk about inbound lead generation, we are referring to a tactic to attract potential customers who are already showing interest in your product or service - so you no longer have to actively push them yourself. In such cases, with online content and campaigns you create a catch-all, as it were, for your ideal customer(s). In other words, unlike outbound lead generation, with inbound generation the lead decides where (on which channel) and when to interact with your content. The objective? Generating leads that you can subsequently convert into prospects.

Some examples of inbound lead generation:

• Content marketing
• SEO
• Email marketing automation
• blogs
• (live) chat

One of the most important contributors to your lead generation is local SEO. Providing original, relevant content that focuses on transactional keywords within a specific region works to drive new leads. Indeed, the more often you appear at the top of search results with strong content, the easier it is for a potential customer to make contact with your company. An additional benefit of these SEO-driven leads? It costs you a lot less because you're seeing traffic come in organically instead of paying for it.

Suppose a potential customer is planning to buy a car in the Waregem region. After the necessary preliminary research, this person enters "Buying a car in Waregem" in the Google search bar. If he/she then sees a page appear in the search results containing exactly those keywords, there's a good chance that this text will be clicked on. If the page itself also turns out to be relevant, a lead might follow, which is exactly what you want.

How does that work exactly? Firstly, because the person in question is already far enough along in the marketing funnel to make the purchase, hence the importance of a transactional keyword like "buy." Secondly, because thanks to the local element (Waregem), your search result matches the query even better than, say, a general page about buying cars.

So businesses who want to drive their leads up need to make sure their website has SEO-optimised pages for each region within the target area. Bearing in mind that Belgium contains hundreds of cities and towns, this is obviously quite a job. Especially if you take into account possible duplicate content and the fact that texts are regularly updated.

Fortunately, that's where Tailpage can help you. We providecontent that is perfectly tailored to your product or service, your audience and the area in which you want to get results. These are usually landing pages. The content of these pages is entirely up to you. Many of our clients opt to describe their product and service offerings here.

However, don't want to recruit customers but do want to recruit job applicants? You can count on Tailpage for that too. We set up the relevant pages for you so that they attract the right profiles for the job you are offering within a specific region. A conversion on this page is then the same as a job application.

A job vacancy landing page from Tailpage saves you not only work, but also time and money. Imagine you want to get a result with your job vacancy in different locations. Then you need to write a lot of texts for each region where you are looking for staff. Thanks to Tailpage, that scenario is thankfully a thing of the past. With our tool, human, unique texts are generated for each target area, perfectly describing the profile you are looking for.

What's more, you can opt to give these pages an extra boost by linking them to job platforms such as Google for Jobs, Indeed or VDAB. This generated superb results for a client who preferred to remain anonymous. In this case, six months after the launch, we saw that about 20% of job applicants came in through a Tailpage landing page.

When comparing the job application figures to those before Tailpage came along, there is a clear rise. That allowed the client to stop its paid campaigns, while they received more applications than ever. What's more, the company in question also received many new customer requests. A triple win!

Businesses creating a landing page usually only have one goal in mind: to get the reader to take action. That is no different for a job vacancy landing page. After or while reading the job vacancy, you want readers to be triggered by the job you are offering. 

So it's not enough to focus only on the job description. It is also best to play the psychological card. By making sure this page has the right copy that is not only informative but also inspiring, and personal, you will completely win readers over. You will attract the right profiles, making the search for the right candidate run smoother.

So do you have a broad playing field or would you like to target specific regions with your job vacancy?  Don't hesitate to get in touch with Tailpage.